To create a new institutional role, simply go to Admin Panel > Users > Institutional Roles.

Click Create Role and fill in the Name and Identifier fields. You can add a description if you wish, although it is not necessary. Click Submit to finish.

You can now assign this role to any user in the system, or use it to display certain modules on the institution page or to display a certain brand.

Institutional roles are added and edited from the user edit screen.