Associating a brand with a specific institutional role allows us to customize the environment for specific groups within Blackboard, even while sharing the same URL and the same login page.

These changes can be very subtle, such as a logo with a small difference, or a completely different graphic theme with color, logo, and even a totally different institution page.

To associate a specific brand with an institutional role, simply go to Admin Panel > The Ultra Experience is Here > Brands and click on the name of the brand to associate (or on the three dots on the right and Edit).

Here you can see what the institutional roles of a user are.

Select from the Roles dropdown all the roles you want to see this particular brand and click Save. The result will be a brand visible only to those system users whose primary institutional role matches one of those selected in this dropdown.